Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at email@example.com.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
Monthly Archives: November 2009
By Sarah Hall | Published: November 23, 2009
Until I learned about a conference called IT in the Community, which is taking place from 1-2 December at the Sunderland Stadium of Light, I had very little knowledge about the Digital Britain report and how important it is for every UK citizen to have online access. For example, did you know that by using [...]
By Sarah Hall | Published: November 18, 2009
Anyone who has just realised that Christmas is almost upon us and is panicking about cards and the like, never fear – www.charitycards.co.uk is the site to visit and bookmark. I woke up yesterday with the dawning realisation that I no longer work in an agency which means (sinking stomach) no PA to organise the [...]
By Sarah Hall | Published: November 17, 2009
Well, well – I nearly fell off my seat when I read this article in the Press Gazette, http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=446040&c=1. I’m all for thinking laterally when the pressure’s on but I have to say that any regional press looking to diversify into PR to drive revenue will find it a hard road to take. Whatever Trinity [...]
By Sarah Hall | Published: November 16, 2009
I had to giggle at a little email rant I received from a mate of mine who just happens to be one of the region’s finest PR and marketers. Having spotted Saturday’s Journal story about a new exhibition at the Baltic, http://bit.ly/VXod9, she is evidently spitting feathers and from a practitioner’s perspective, understandably so. For any [...]
By Sarah Hall | Published: November 12, 2009
I manned the CIPR North East stand for a while at Marketing: The Art Of today – a fantastic Business Link conference aimed at anyone with a PR and marketing remit in the North East of England. (Although I’m sure anyone from further afield was welcomed just as wholeheartedly.) Luckily I managed to catch quite [...]
By Sarah Hall | Published: November 11, 2009
Thanks to CorpComms magazine for this interesting little tit bit: Almost two thirds of customers make their first purchase of a brand because of a digital experience, according to the newly-released FEED: The Razorfish Digital Brand Experience Report. San Francisco based digital agency Razorfish surveyed 1,000 connected customers about how Internet technologies and services affect [...]
By Sarah Hall | Published: November 9, 2009
I had the pleasure of enjoying art at its best twice over tonight – although it did require nifty footwork to be in both places on one evening! Earlier on I visited Northumbria University’s School of Design for a private viewing of an exhibition by True Believer Clothing (TBC), http://www.truebelieverclothing.com/, which will now run until [...]
By Sarah Hall | Published: November 8, 2009
A big thank you goes to the CIPR events team and NE committee for another stirling PRide Awards night. No prizes go to the person who spotted there would have been some very bad heads on Saturday morning following the celebrations! Although everyone deserves commendation for entering what was a very hard-fought competition, particular praise should [...]
By Sarah Hall | Published: November 5, 2009
This is the video played by Jonathan Marchbank during his talk on the changing media landscape. You may have seen it on YouTube – regardless, it’s worth another viewing. Amazing when you consider the rate of change. It’s fresh from this Autumn so pretty bang up to date… http://www.youtube.com/watch?v=6ILQrUrEWe8
By Sarah Hall | Published: November 4, 2009
Just been to a talk by Jonathan Marchbank, COO of Virgin Mobile USA, which took place at Newcastle Business School (NBS), Northumbria University, www.newcastlebusinessschool.co.uk, as part of its 20th anniversary celebrations. A former student of the uni just like me, Marchbank’s success has been phenomenal (less like me). The presentation was a fascinating insight into his [...]