Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at firstname.lastname@example.org.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
Monthly Archives: March 2010
By Sarah Hall | Published: March 26, 2010
Now this is an immodest post, but if I don’t shout about it, who will? I’m chuffed to say that for the third year in a row, I have made the PR Week Powerbook – the ‘definitive guide to the most influential people in PR’ – and as there are only around 400 names in [...]
By Sarah Hall | Published: March 24, 2010
Well check me out, the latest word in branded chic! Hot off the Mes Footwork manufacturing presses are my lovely new Sarah Hall Consulting sneakers – the understated (but highly fashionable AND comfy) way to grow that must-have brand recognition… Nothing to do with the fact that the company logo was the only thing I [...]
By Sarah Hall | Published: March 24, 2010
Well I have to admit I’m chuffed with coverage for Northern Lights Film Festival this week – a write up in Saturday’s Guardian, a listing in the Independent’s top 10 talks & festivals and a plug by Lauren Laverne in Grazia. Plus heaps more coverage in the regional media, in trade media like Little White [...]
By Sarah Hall | Published: March 12, 2010
Fancy learning a new skill? Chris Atkins, one of the biggest media wind up merchants, is coming to town as part of Northern Lights Film Festival. He and his producer Christina Slater are holding a boot camp so PRs, marketers and interested members of the public can learn how to create stunts that will capture [...]
By Sarah Hall | Published: March 1, 2010
On Sunday 28th of February a mysterious figure entered the Tyneside Cinema on Pilgrim Street in Newcastle dressed in a rabbit suit and walked away with canisters containing one of the films from this year’s Northern Lights Film Festival as this CCTV footage shows: http://www.youtube.com/user/letsmakemischief2010. We would like members of the public to help us [...]