Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at email@example.com.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
Monthly Archives: November 2010
By Sarah Hall | Published: November 26, 2010
Today I learned that I was re-elected to the Chartered Institute of Public Relations (CIPR) Council. Having been involved with the CIPR at a regional level for almost twelve years and nationally for around three, I thought long and hard about whether I wanted to continue my involvement, especially with a new business – and [...]
By Sarah Hall | Published: November 26, 2010
It’s been quite a week and one of the highlights was the North Tyneside Business Forum ‘Supercharge your marketing’ event. I very much enjoyed presenting to a really diverse audience of business owners and directors on the best ways to generate media coverage and answering individual questions at the end – it’s hugely positive to [...]
By Sarah Hall | Published: November 15, 2010
Are you a North Tyneside business that wants to supercharge your marketing? If so, why not come along to the next North Tyneside Business Forum event at Nautilus House, Royal Quays, North Shields from 6pm on 23 November. There will be informal workshops on marketing for growth, building your brand online and I will be [...]
By Sarah Hall | Published: November 12, 2010
Public relations (PR) is a great marketing tool but one that is much misunderstood and misrepresented. It’s not just media relations and it’s certainly not spin. It IS about building relationships, greater brand awareness, reputation management and ultimately organisational success. PR is arguably the most effective of the marketing disciplines in terms of cost, medium [...]
By Sarah Hall | Published: November 10, 2010
When working with clients on their marketing strategy and devising the most cost effective routes to market, broadcast seems to be much less popular solution than in the past – almost discounted in terms of PR (significantly different approach and amount of effort to print media required) and dismissed for its apparently ludicrously high advertising [...]
By Sarah Hall | Published: November 9, 2010
Here at Sarah Hall Consulting we’re looking to build a list of trusty, experienced PR freelancers who can work across every sector and are au fait with social media. If you’re interested in project work on a flexible basis, please drop us a line with your details as we’d love to hear from you.