Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at sarah@sarahhallconsulting.co.uk.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
Monthly Archives: June 2012
Shipwrecked on the Quayside Seaside!
When I said in my last post that no two days are the same, I really wasn’t fibbing! Today’s lunchtime job has been handling the media call for the stunning House of Burlesque ‘Shipwrecked’ ladies Tempest, Jolie & Scarlett who appear at the Theatre Royal this Sunday 24 June. Newcastle Quayside just literally ground to [...]
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Uncovering hidden gems
Working in PR is a fascinating business, particularly agency side. With a diverse range of clients and businesses to deal with, part of the fun (and challenge) is that you don’t quite know where each day will lead you and who you’ll be speaking to / what you’ll be writing about. The PR carried out [...]
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Celeb + fashion = great PR
Some work days are better than others and I have to say today is up there with the best. After a busy morning chatting with clients to gather info for press releases, I held another fantastic workshop with the Northern Deanery (brilliant organisation, brilliant people) before moving on to the Theatre Royal, where I’m currently [...]
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