Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at sarah@sarahhallconsulting.co.uk.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
Category Archives: Sarah Hall Consulting
Meeting Jack Straw…the CIPR AGM
This morning I attended the CIPR Annual General Meeting at the Royal College of Physicians. The step change that is happening at the CIPR is quite astonishing and exciting. I encourage everyone to find out more and support our industry body as it continues to modernise and looks to blaze new trails. As part of [...]
Also posted in CIPR, Issues management, Public relations 2 Comments
Are business ethics on your management agenda?
The relationship between lobbyists and politicians has led to numerous high profile media exposés, with the recent allegations against 3 Peers and an MP no surprise to many. Despite this, little has (as yet) been done to tighten regulations. Coming in the wake of scrutiny into the financial sector and all sorts of sporting scandals [...]
Also posted in CIPR, Ethics, Public relations 2 Comments
Using creative thinking to achieve business success
With daily pressures it’s no surprise that it can be hard to step back and look at your business with fresh eyes from time to time. Don’t panic though, help is at hand and maybe you’re just not finding the right time in the day to carry out this type of activity. Tubespiration is where [...]
Posted in Sarah Hall Consulting Leave a comment
The ‘glamorous and luxurious’ PR industry is an outdated myth
For those who saw the headlines about the case in which two PR people, Kathryn Kirton and Jamie Kaye, embezzled nearly £19,000 from their employer Activision, it is shocking stuff. Shocking because of the appalling fraud carried out but equally shocking due to the judge’s response to the practitioners involved because of the industry they [...]
Also posted in CIPR, Public relations Leave a comment
Use customer insight to build your business faster
Whether you have a product or service to sell, it is crucial that you are clear about your potential customer base. While what you are offering may have wide appeal, you don’t want to spread yourself too thinly with your PR and marketing so narrow down your audiences by identifying who is most likely to [...]
Also posted in Customer insight, Marketing, Public relations Leave a comment
Planning the perfect PR campaign
As with many things in life, a successful public relations campaign starts with a plan. But where do you start? Here are my recommendations to get you off on the right track. Firstly, don’t try and plan for every eventuality – you will end [...]
Also posted in Public relations Leave a comment
What money can’t buy – ethics and actions that change lives
There are many reasons why corporate social responsibility is important but here at Sarah Hall Consulting we always like to think of it in the simplest of terms – everyone wants to deal with businesses which have a conscience, act ethically and have a positive impact within their local communities. It’s something often discussed with [...]
Also posted in Corporate social responsibility Leave a comment
Made in Tyne & Wear
I attended an event called #1000Flowers today with Addiply founder Rick Waghorn. It’s purpose was to look at ‘hyperlocal’ advances and discuss what will fill the space left by newspaper decline. There were some really interesting developments worth being aware of. One of the speakers was Jamie Conway, CEO of Made Television, winner of the [...]
Also posted in Hyperlocal 1 Comment
PR and the age old gender debate
Social media author and Ketchum’s latest hire Stephen Waddington recently blogged about the significant gender imbalance in PR. Eight years ago as part of my MA in Marketing at Northumbria University’s Newcastle Business School I did a study of PR practitioners in the North East to ascertain whether gender discrimination was still an issue. The [...]
Also posted in Public relations 2 Comments
Neil Dunwoodie, Sky News talks news gathering & the impact of social