Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at sarah@sarahhallconsulting.co.uk.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
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Blog Archive
How SHC helped The Bowes Museum launch Vivienne Westwood to the North East
Most of you will know that Sarah Hall Consulting was involved with the launch of the highly acclaimed ‘Vivienne Westwood Shoes, An Exhibition: 1973-2011’ in partnership with The Bowes Museum and it’s great to report the event was a huge success.
The Bowes Museum is the only other UK venue outside of London on the exhibition’s world-wide tour and is currently showcasing over 100 shoe designs by the celebrated and much-loved designer. Following Friday’s big event and the build up to this, visitor numbers have gone through the roof.
Sarah Hall Consulting was asked to provide event management, sponsorship and PR support having previously approached the team with ideas for growing The Bowes Museum brand. Although we felt everything went smoothly, we were thrilled to hear that everyone at Bowes thought so too.
Joanna Hashagen, Keeper of Textiles at The Bowes Museum, said: “Sarah Hall Consulting did a fantastic job and it is thanks to the team there that the launch was such a huge success. From brokering sponsorship deals, providing media relations support, developing the highest calibre invite list, finding caterers, musicians – the list goes on – we knew that everything would be in place on the night and the launch would be the perfect platform for the exhibition. I can’t recommend the consultancy highly enough.”
Of course, here at Sarah Hall Consulting, we are long-term fans of Vivienne Westwood (and The Bowes!) so getting involved with the exhibition was not a difficult decision and it has been a privilege to be involved with such a world-class event. As far as we’re concerned, Joanna and The Bowes Museum are to be commended for drawing the exhibition to the North East and we look forward to working with them again in future.
In case you’re wondering, picture one is of Sarah Hall Consulting MD, Sarah Hall, with Mike Owen, MD of Violet Bick, a key event sponsor. The second speaks for itself!
‘Vivienne Westwood Shoes, An Exhibition: 1973-2011’ runs at The Bowes Museum from 10 June to 10 July. For more information, visit www.thebowesmuseum.org.uk.
About Sarah Hall
Sarah Hall is a public relations consultant. She is a board member of the CIPR and managing director of Sarah Hall Consulting.