Sarah Hall, managing director of Sarah Hall Consulting Ltd.
Thanks for visiting our blog. If you're here and a growing business, you probably recognise that now is the time to reframe how you look at your PR and marketing.
The world has changed, the media has changed and the way we communicate has changed. However many organisations are not yet exploiting the varied opportunities that the latest technologies have placed at our fingertips.
Today's media is highly fragmented, with social media platforms experiencing explosive growth. If you're wondering what this means for you, it is effectively this: although traditional PR and marketing techniques are still valid, brands should now think of themselves as broadcasters and publishers, reaching customers directly as well as through the media.
There are growing numbers of communications tools allowing organisations to do this and engage with customers. Get it right and the rewards can be huge. We can work with you to make that happen.
At Sarah Hall Consulting we create communication strategies that align with your business objectives so that your profits are built alongside your profile. We upskill your staff so as a business you are empowered to drive your communications forward and so your marketing team can work hand in hand with operations and customer services, making the customer experience the very best it can be. It’s what the most successful businesses are doing already and we can help you do it too.
Occasionally not everything runs as smoothly as it should so the other bit of help we offer is planning for the worst, as well as issues management itself. It's that old adage - if you prepare it will probably never happen. Either way we can make sure your business is able to communicate clearly in good times and bad - critical when you need to manage your reputation.
Marketing a business is a collaborative process which takes effort from both parties. What we promise you is a highly experienced team sharing the latest thinking and marketing techniques to benefit your brand. The proof is in what we are doing for our clients and ourselves (we believe in practising what we preach) – and we can do it for you.
So, if you want help with an overarching PR and marketing strategy, implementing a creative campaign or - the new bit for most brands but not for us - need a hand with becoming a broadcaster and publisher, we’re here for you.
If you'd like a chat, please just give us a call. You can reach me directly on 07702 162 704 or at sarah@sarahhallconsulting.co.uk.
I look forward to hearing about your business and plans for the future - I've no doubt they are as ambitious as ours.
Find out more
Visit Sarah Hall Consulting's website at www.sarahhallconsulting.co.uk
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Take your hat off to Stephen Jones
As you know, Sarah Hall Consulting was privileged to help launch ‘Vivienne Westwood Shoes: An Exhibition 1973-2011’ at The Bowes Museum in July last year. This was a huge success and as well as achieving national and international media coverage, the exhibition spectacularly increased visitor numbers to the museum, one of the North East’s finest treasures.
Vivienne Westwood is a hard act to follow but hot on her heels (pardon the pun!) the Keeper of Fashion & Textiles Joanna Hashagen has unveiled another big name, this time in hats.
Those who like to finish an outfit will know and love the name Stephen Jones, whose haute couture and ready-to-wear collections have gathered a loyal international following. From high fashion to every day – this man creates the perfect head wear to suit.
The exhibition is called ‘From Georgiana to Boy George‘ and runs at The Bowes Museum from 19 May – 2 September. Sarah Hall Consulting has 2 tickets up for grabs at the launch party from 7.30pm on Friday 18 May. If you’d like to attend (with a guest) and see the amazing milliner himself, please email sarah@sarahhallconsulting.co.uk and a name will be picked out of a hat on Friday 4 May. Best of luck!
About Sarah Hall
Sarah Hall is a public relations consultant. She is a board member of the CIPR and managing director of Sarah Hall Consulting.