So there’s been a notable couple of developments to try and get people to use their LinkedIn accounts more.
If you use the social network, you may have had to add additional information in the past few months to have a complete profile – even it if was previously at 100%.
Now statuses posted on Twitter will no longer synch with LinkedIn – unless you post on the LinkedIn site first.
Here’s what LinkedIn have to say about how to continue to share updates on both LinkedIn and Twitter:
Simply start your conversation on LinkedIn. Compose your update, check the box with the Twitter icon, and click “Share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.
LinkedIn are very clear – your status WILL NOT update if you post via Twitter first, even if you set the platform to do this in the past.
This is an interesting move – Twitter and LinkedIn have worked in partnership since 2009 and as it’s still possible to update across the two platforms, this evidently hasn’t changed. A boost to help LinkedIn’s waning popularity perhaps and drive more traffic? They certainly hope to make it the default interface for updates from what I can see.
The big question is this – will people bother? They’ll still need to use Twitter itself to engage with followers, gather stats etc. With so much to do in a small amount of time, busy professionals may just use LinkedIn as an online CV and let the status element fall by the wayside.
If you have further details or know more about this than I’ve been able post here please do share your comments – this is interesting!